To outsiders, PR often seems like magic. It’s true that experienced PR pros can pull a few strings, make a couple of calls, say the right thing, and voila, you’re featured on Oprah.com, The New York Times, Buzzfeed or whatever your dream publication is. Behind-the-scenes, that’s not exactly how it works. Whether you’re hiring an agency, executing a campaign internally or looking for a freelancer, there are three core elements to every successful PR program. 1. Relationships.
We’re so excited to announce a brand new resource for PR and marketing professionals — the Unique Impressions Podcast, hosted by our founder Shauna Nuckles. We’re deeply passionate about continuous learning for both professional and self improvement. This podcast is our way to share that with the PR industry. With weekly episodes, Shauna details what she’s learned in building a thriving career, years of serving multi-million and billion dollar brands, starting her own business and staying healthy through
Raise your hand if you like being the only person who shows up at a party. Typically, we want to show up fashionably late and leave before things die down, right?! It’s Party Etiquette 101. However, the rules are completely different if you’re a forward-thinking, wanna-be-ahead-of-the-curve marketer. Why? You want to show up to the party that isn’t crowded. You want to be in a room where you can talk and people actually hear and respond to what